Maël created his company to help homeowners save energy. Anne-Julie created her startup to change the laundry market in Geneva. Two young companies, two entrepreneurs from the Lake Geneva region who took part in a startup competition to boost their business. Today, to succeed, it’s not enough to be innovative; you have to know how to “pitch”, in other words, how to sell yourself. We followed their progress over several months as they celebrated the 25th anniversary of Genilem, a start-up support structure based in the Lake Geneva region.
